Web Design + Marketing Blog

Episode recaps from our podcast and a behind the scenes look at Idea.

Google Analytics 4: A Data Collection Strategy

With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with data collection strategies. GA4 Exploration gives more control over data visualization than was previously available in Universal Analytics.

A College Graduate’s Journey Building A New Beverage Brand

On this exciting episode of Pitcher This!, Darren Fox talks to Founder and CEO of Juiced Boxes, Dawson Sieradzky. Dawson discusses his journey to becoming an entrepreneur, the challenges he’s faced while starting his company, his brand’s plans for expansion and social media, and much more.

Facebook Analytics is Going Away

Facebook Analytics will cease to exist after June 30th. What does that mean for marketers and business pages? Learn more in our blog.

Revolutionizing the Online Wine Industry

On this exciting episode of Pitcher This!, Darren Fox sits down with Founder and CEO of Vin Social, Sara Moll. She discusses how her brand is revolutionizing the wine industry, Vin Social’s virtual wine tastings, why remote work is successful, and much more.

How a Non-Alcoholic Brewery is Revolutionizing the Beverage Industry

On this episode of Pitcher This!, Darren Fox talks with Brand Manager at WellBeing Brewing, Tom Halaska. Tom discusses the growing popularity of non-alcoholic craft beverages, selling online versus in retail locations, how craft beer can benefit mental health conversations, and much more.

Blending Beer and Music with Mikerphone Brewing

On this episode of Pitcher This!, Darren Fox talks with Charolette Converse, Manager of Marketing and Corporate Events at Mikerphone Brewing. Charolette discusses marketing tactics, her specialty beer for International Women’s Day, Mikerphone’s plans for 2021, and much more. Stay tuned!

How to Market Your Brand Through e-Commerce

On this exciting episode of Pitcher This!, Darren Fox talks with Director of Marketing at Speakeasy Co., Kim Nguyen. Kim discusses the pros and cons of different marketing platforms, how click costs can affect your strategy, her favorite parts of working at Speakeasy Co., and much more.

Benefits of Advertising Your Brand on YouTube

Video has become an excellent tool for lead generation and brand awareness. You may have already noticed how often video (particularly streaming video) is being utilized for marketing and advertising more so than ever before.

Manufacturing Workwear for Hospitality Brands

On this episode of Pitcher This!, Darren Fox talks with Founder and CEO of Stock Mfg. Co., Jim Snediker. Jim discusses the importance of setting expectations as a business owner, how he grew his company to make custom uniforms and workwear, how he beat his 2019 revenue from selling masks, and much more. Stay tuned!

Promoting Your Website Before, During, & After Launch

If you’re about to launch (or relaunch) a new website, then it’s already time to start promoting it. When we say promote, we mean reaching out before, during, and after the launch with specific reasons someone would benefit from when visiting the site.

Read More from Idea Marketing Group

Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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