Web Design + Marketing Blog

Episode recaps from our podcast and a behind the scenes look at Idea.

16 Must Haves for Manufacturing Websites From Leading Marketing Agency CEOs

Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and recommendations to build the best manufacturing website for your company.

Discovering a Better Way to Market Yourself With Nick Packard of NP Connect

Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick’s career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

Is It Time for a Website Redesign?

Are you feeling like your website might be past its prime? It might be time for a website redesign. Here are some questions and items to consider when deciding if now is the right time for a new website. Things to Consider for a Website Redesign: Are Visitors Recognizing Your Brand When They Visit Your Website? Is your site still a dime piece? Or has your brand grown and left your website behind? It’s important that not only the colors and styles of your brand are updated, but also the content. Your company might have new goals or even a...

Crafting Beer With Purpose With Christopher Glenn

On this episode of Pitcher This!, Darren Fox talks with Bottleshare Founder and Executive Director Christopher Glenn about turning a passion for craft beer into an opportunity for service. Christopher talks about how Bottleshare’s program works, its marketing and outreach strategy, and how you can support Bottleshare’s mission.

Building Indiana’s Very Own Whiskey Brand and Reviving History With Blake Jones of West Fork Whiskey Co.

Join Darren Fox in this episode of Pitcher This! as he sits down with West Fork Whiskey Co. co-founder, Blake Jones, to talk about what it’s like to build a whiskey company from scratch and how they were able to build it into the brand that it is today. Blake also shares the marketing channels that they use to boost their brand, how they have adapted to the changes brought about by the pandemic, and why he’s most excited about the agro-tourism project that they have in the pipeline for their company.

Unique Marketing for Unique Products with Molly Fedick, Founder of Buzzkill Wines

Darren Fox talks with Molly Fedick, the Founder of Buzzkill Wines, to learn about her outlook on marketing and wine. She talks about her time as the Creative Director of Hinge, how she developed her product, and the way she leverages memes in marketing. They also cover some fun topics like Molly’s favorite wine beverage and how she got to work at the White House. Find out all of this and more on this episode of Pitcher This!

Critical Vulnerability Identified in WooCommerce (versions 3.3 to 5.5)

A critical vulnerability concerning WooCommerce and the WooCommerce Blocks feature plugin was identified and responsibly disclosed by a security researcher from the HackerOne security program. Based on the current available evidence, they believe any exploit was limited. However, proper steps should be taken. What Actions Should Be Taken For Websites with WooCommerce? First and foremost, upgrade to the latest version of WooCommerce. It is highly recommended that you update passwords for any Admin users on your website, especially if using same login and password on other websites. It is also a good idea to replace or update any API keys...

Inside the Mind of an Entrepreneur with Former CEO of Dream Water David Lekach

On this episode of Pitcher This!, Darren Fox talks with entrepreneur and former CEO of Dream Water, David Lekach, about digital marketing and entrepreneurship. They discuss what to know when selling your company, the mind of an entrepreneur, challenges and successes in running a business, and much more.

Social Media Advertising to Increase Brand Awareness and Gain Ambassadors for B2C Manufacturer

Case Study How We Increased Brand Awareness For A Popular Gymnastics Product  A gymnastics equipment manufacturer came to us looking for some organic social media marketing help, along with digital advertising. Over the course of our partnership, Idea Marketing Group grew the company’s Facebook and Instagram following an extra 36.64% within just 8 months. Two of the best-performing ads are below, with some of the analytics from both Instagram and Facebook. The Objective Growing Sales For A Popular Gymnastics Protective Wear A gymnastics equipment manufacturer wanted to increase awareness and sales for a piece of protective wear as seen on...

How to Give Back Through Entrepreneurship with Caleb Benoit of Connect Roasters

On this episode of Pitcher This!, Darren Fox talks with the Founder of Connect Roasters, Caleb Benoit, all about starting a business in the coffee industry. They discuss the less glamorous parts of entrepreneurship, how Connect Roasters gives back, gaining experience in your field, and much more. Pour a cup of coffee and stay tuned!

Turning Your Passion into a Paycheck with Mattie Korneta

On this episode of Pitcher This!, Darren Fox talks with Digital Content Manager at Olympia Fields Country Club, Mattie Korneta, about how she turned a passion into a career. Mattie describes how she started marketing for a bar and a country club, the type of content she creates, and tips for setting up a great newsletter system.

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