Pitcher This! Podcast

Brewing up stories + brand marketing advice with beverage industry leaders.

Share your experience building a brand that makes people thirsty. On the Pitcher This! podcast, we talk to founders, brewers, and marketing managers about how they got into the beverage industry and what they love about it today. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Available on All Major Podcast Networks

Meet the Host, Darren Fox

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I’m an entrepreneur with 20+ years of marketing experience and I like to approach to business differently. I was born and raised in the Chicago area. I met my wife at a high school volleyball game and we’ve been together ever since, we have one daughter that is just as crazy as me. I’m a craft beer lover and drink tea on the regular.


Our listeners are consumers, beverage brands, distributors, suppliers, and vendors. The featured guests on our podcast are beverage industry leaders who not only share their stories, but have become active listeners as well. With a monthly reach in the thousands, it is a great way to connect with those invested in the beverage industry. Each podcast episode is between 20-30 minutes and available on all major networks as well as shared across multiple social channels.

Beverage Industry Founders + Marketing Managers

Our guests are brand leaders within the beverage industry as well as marketing managers within both major categories of non-alcoholic (water, juice, soft drinks, coffee, tea) and alcohol (spirits, wine, beer, cannabis) sectors. From early startups featured on Shark Tank, to mid market dominating retail chains, as well as exits and acquisitions. This allows for the best perspectives and inspiration for our listeners.

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5 Most Recent Beverage Industry Podcast Episodes – View Full List

Discovering a Better Way to Market Yourself With Nick Packard of NP Connect

Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick’s career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

Crafting Beer With Purpose With Christopher Glenn

On this episode of Pitcher This!, Darren Fox talks with Bottleshare Founder and Executive Director Christopher Glenn about turning a passion for craft beer into an opportunity for service. Christopher talks about how Bottleshare’s program works, its marketing and outreach strategy, and how you can support Bottleshare’s mission.

Building Indiana’s Very Own Whiskey Brand and Reviving History With Blake Jones of West Fork Whiskey Co.

Join Darren Fox in this episode of Pitcher This! as he sits down with West Fork Whiskey Co. co-founder, Blake Jones, to talk about what it’s like to build a whiskey company from scratch and how they were able to build it into the brand that it is today. Blake also shares the marketing channels that they use to boost their brand, how they have adapted to the changes brought about by the pandemic, and why he’s most excited about the agro-tourism project that they have in the pipeline for their company.

Unique Marketing for Unique Products with Molly Fedick, Founder of Buzzkill Wines

Darren Fox talks with Molly Fedick, the Founder of Buzzkill Wines, to learn about her outlook on marketing and wine. She talks about her time as the Creative Director of Hinge, how she developed her product, and the way she leverages memes in marketing. They also cover some fun topics like Molly’s favorite wine beverage and how she got to work at the White House. Find out all of this and more on this episode of Pitcher This!

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